c4di service-triz

The c4di team have developed a version of the Russian problem solving methodology TRIZ to help companies generate ideas for solving service related issues.

To view the forty triz principles as re-imagined by c4di, visit http://www.c4di.org.uk/servicetriz/index

For some background & history of TRIZ, visit http://www.c4di.org.uk/service-triz.htm

challenge julian

Professor Julian Malins, c4di project director is a leading authority on innovation in the North East of Scotland. Do you have a particularly tricky innovation challenge you’d like him to think about? Send him a message, and we’ll publish his reply here and in the next issue of serious play, our quarterly e-newsletter.

Here’s what he’s been thinking about recently "I’ve been thinking about how to reduce carbon emissions in companies by using reward based gaming. I’m interested in the theory and practice of how behavioural change can be brought about by game play, and how you can use the incentive of gaining points for every positive action that can be cashed-in for rewards, such as a new tree for a community garden. Changing micro-behaviours in this way can act as a catalyst for large-scale changes in attitudes to energy usage, resource efficiency and reduced carbon emissions."

To comment or challenge julian, please email c4di@rgu.ac.uk to submit your challenge.