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On 5th october 2011 nearly 200 people drawn from the business and design community and students attended the third masterclass in the series presented by world famous designer, Wayne Hemingway of Hemingway design at the Robert Gordon University Garthdee Campus
Co-founder of fashion label Red or Dead, the Vintage at the Southbank festival, Hemingway Design and trustee of the Design Council, Wayne is a passionate believer in the power of design to transform business and the way people live. Wayne talked about the role of design as a tool for business innovation and for supporting sustainable living commenting
“I believe that design can be a force for good in terms of economic health and sustainability. The whole idea of being a designer is to make things better.”
Following is the video of wayne hemingway at third design masterclass series hosted by C4DI, RGU and Design Council.
Links to c4di videos, papers and information of interest
Design masterclass videos on vimeo: Nick Talbot (seymourpowell), Ben Reason (live|work) and Wayne Hemingway (Hemingway design)
EAD conference Design & Innovation Track
SFC Innovation Centres
Papers of Interest
c4di Project Evaluation Report